What sells in Asia?

Flights to Finnair’s newest destination, Singapore, will start in May 30th, 2011. Petteri Kostermaa, Finnair’s new appointment as head of its Singapore sales unit, has the task in his new post of selling the tickets of a relatively unknown European airline. What sales assets will Finnair use to attract customers at the new destination?

Via Helsinki – more efficient and enjoyable connections

Next week, on Thursday 27 August, the first phase of a new 150 million euro terminal complex will be opened at Helsinki-Vantaa Airport to serve long-haul route and non-Schengen customers. This is the first step towards a big change that … Continued