What sells in Asia?

Flights to Finnair’s newest destination, Singapore, will start in May 30th, 2011. Petteri Kostermaa, Finnair’s new appointment as head of its Singapore sales unit, has the task in his new post of selling the tickets of a relatively unknown European airline. What sales assets will Finnair use to attract customers at the new destination?

Positive energy

I’ve got a long flight ahead of me. There is still plenty of time before departure from Helsinki Airport, so I decide to pay a visit to the Finnair Spa & Saunas located between gates 36 and 37. Just entering the spa environment relaxes me: the gently splashing fountain, the cold water wave pool, the bubbling mineral water waves and the warm steam of the sauna are inspiring and the aroma of herbs eases the mind.