The project lasted around six months and, in addition to the work input of a few members of staff, costs were a few euros per book in printing costs. Such a succesful advertising campaign or marketing tour could not have been obtained with the same money. It is also difficult to think of a more effective means of achieving corresponding recognition for Finnair in areas of the new Asian markets.
Filed under: Communications | Tagged: advertising, Communications, future of flying, marketing | 1 Comment »
