The responsible actions of a company can move the world in a better direction. Perhaps a single company can’t change the laws of a country, but often a company that operates in a responsible manner brings new practices and perspectives to society.
The project lasted around six months and, in addition to the work input of a few members of staff, costs were a few euros per book in printing costs. Such a succesful advertising campaign or marketing tour could not have been obtained with the same money. It is also difficult to think of a more effective means of achieving corresponding recognition for Finnair in areas of the new Asian markets.